Who knew? Apparently Kendrick Lamar is in album mode and with this one he’s closing out a huge chapter in his career.
The main attraction at Top Dawg Entertainment, Kendrick Lamar, has officially announced that he’s departing from the label. He penned an open letter to his millions of fans across the world, issuing an update on the status of his next studio album, as well as his future with TDE.
“As I produce my final TDE album, I feel joy to have been a part of such a cultural imprint after 17 years,” he wrote in the letter, which was posted to a new website, called oklama.com. “The Struggles. The Success. And most importantly, the Brotherhood. May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life’s calling. There’s beauty in completion. And always faith in the unknown. Thank you for keeping me in your thoughts. I’ve prayed for you all. See you soon enough.”
With this being the first time we’ve heard from Kendrick Lamar in months, fans are dissecting every little bit of his message. Of course, it’s an extremely bittersweet moment to hear that Kendrick will be parting ways from the label, but it also leaves room for Top Dawg to help grow the careers of many other rising artists, as well as rappers that are already signed to the team.
The writing has been on the wall for over a year. Ever since Kendrick established pgLang with Dave Free, Baby Keem, and others, it became clear that the rapper might be transitioning over to his own imprint. Perhaps, pgLang will be better detailed in the coming months, after we receive the final TDE offering from Kendrick.
Take a look at some of the reactions as well as what Kendrick had to say below. Are you excited for this one?
Timeline dissecting the Kendrick Lamar letter like a RapGenius lyric, yeah we getting a classic.
— Ahmed🇸🇴 (@big_business_) August 20, 2021
This is how I’ll be jamming to that new Kendrick Lamar once it plays in the club pic.twitter.com/g801EpO0Ua
— flight233 (@flight2332) August 20, 2021
Kendrick Lamar finna drop the most iconic piece of art of the 21 century pic.twitter.com/7uhkVVcGsR
— Yo (@unEdit3d) August 20, 2021
The CEO of TDE when Kendrick Lamar said that he’s producing his “ final TDE album ” pic.twitter.com/Kqd4Izbo48
— Rich (@UptownDC_Rich) August 20, 2021
"See you soon enough."
A new message from Kendrick Lamar reveals that his next album will be his last with TDE. pic.twitter.com/DdhqWf3YJV
— Pigeons & Planes (@PigsAndPlans) August 20, 2021
Drake and Kanye checking Twitter and seeing that Kendrick Lamar is about to drop pic.twitter.com/Uwz4Fqu9YM
— Hip Hop All Day (@HipHopAllDayy) August 20, 2021
kendrick lamar: “oklama. com”
— Sam King (@SamKingg_) August 20, 2021