And that’s Soufside with an “f!” Latto got a mixed reaction from fans when she decided to switch up her style a bit for her previous single, the pop friendly “Big Energy,” so now she’s taking things back to her roots.. literally.
Atlanta has had a chokehold over Hip-Hop, and thus the music industry as a whole, for much of the 2010s, but the inner city, Northside (which is simply referred to by the Migos as “Da Nawf”), and the Eastside are typically the places in Atlanta that get the most love. However, over the past few years, the Southside has been making a name for itself on a national stage, and Latto is one of the artists looking to rep it to the fullest.
Since her debut onto the scene, Latto has been extremely vocal about what the Southside of Atlanta, and Clayton County specifically, means to her, and in her latest single, Latto gives fans a tour of her stomping grounds, which has bred artists such as Waka Flocka, 2 Chainz, Ciara, Gunna, and more.
The new track marks a return to the trap-inspired, bass-heavy sounds that first helped Latto make her name — y’know, before she changed it. The brief two-minute track finds Latto shouting out various landmarks from “Da Souf,” and the video keeps that same theme as she gives a a high-speed tour of her hometown whilst shouting out various ATL locations, name-checking Southlake, Pointe South, Rex Road, Riverdale, Lovejoy, and more as she cruises through Atlanta in a convertible and posts up outside the Southside Discount Mall.
Take a look at the video for ‘Soufside’ below and let us know what you think. ISSA BOP OR ISSA FLOP?
