She once said ‘get in, fit in, or get out,’ and as time progresses so does Ciara and her brand’s ability to move with the times and grow as she now moves to expand her mark in the world of fashion.
In my humble, likely biased (but I don’t care because it’s the truth) opinion, Ciara doesn’t get the flowers that she deserves. With the mark she’s made on much of our generation with not just music but also her personal style it should come as no surprise that she’s taking the leap into the luxury fashion game. The Grammy-winning singer has launched her new fashion brand LITA under The House of LR&C (Love, Respect and Care), the fashion house she co-founded with her husband Russell Wilson and retail exec Christine M. Day.
“I am so proud to share my Women’s Brand -LITA by Ciara, LITA stands for Love Is The Answer,” Ciara wrote on Instagram. “Women have an incredibly expansive gift for expressing Love. We make a lot happen with our Love. We are empowered by the way we know how to Love.”
he added, “I poured a lot of love into every part of the process of creating this line! It started with inspiration from vintage and staple pieces in my closet! I’m a High-Low fashion kind of girl, and Tom Boy Chic is my style. My goal is for LITA to be your best friend in fashion, your one-stop-shop from day to night. LITA has all your fashion needs covered.”
LITA by Ciara’s collection features clothing ($68-$898), shoes ($248-$748) and acessories ($98-$248). Three percent of each purchase will be donated to the Why Not You Foundation, a nonprofit Ciara and Russell founded in 2014. The proceeds will go towards “mentoring a child through their formative years to ensure they are supported to achieve their goals.”
The House of LR&C, which was created on the basis of democratizing fashion, also includes the Gen Z-friendly Human Nation and the men’s line Good Man Brand. If you know me, you know my cart is full before she can even get the announcement out when it comes to anything CiCi. Take a look at some of the stunning shots of Ci modeling the clothing below and let us know if you’ll be purchasing.