With one less thing off her plate, perhaps she can bless us with that music. It looks like Rihanna’s fans weren’t exactly feeling the luxury price point of her clothing and as a result her Fenty brand with LVMH will reportedly be closing.
Rihanna has done amazing job introducing the world to her business savvy in the last few years, launching her the super popular Fenty Beauty, Savage X Fenty, and Fenty Skin lines. Her ventures into these territories have proved successful as she effectively shifted her focus from music to being an entreprenuer. One of her moves included the launch of a luxury fashion brand with famed house LVMH, but we haven’t heard much about the Fenty brand as of late. A new update from Business of Fashion reports that Fenty is closing and LVMH will move forward with a vested interest in Rihanna’s other lines.
According to BoF, the luxury ready-to-wear brand’s high-end prices weren’t a great match for Rihanna’s core fanbase, which restricted Fenty from growing. With the news that Fenty will reportedly be shutting down, the LVMH-backed L Catterton is investing in her more successful lingerie line Savage X Fenty. A statement from an LVMH rep claims that the house and Rih “have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.” It’s unclear if they will restart the brand at a later date.
Fenty was first introduced to the general public in 2019. The two-year run was overshadowed by Rihanna’s success in other areas, including with skincare, beauty, and lingerie.
Are you upset about the brand closing? Personally, I’ve purchased from every Rihanna brand but that myself so this isn’t all that surprising to me. As an entrepreneur you learn that some things work and others don’t. That’s just apart of the process. We wish the bad gal much success in her other ventures and hopefully that includes the music now.