Poor Bratz was probably just looking to do something to compete with the recent success around the Barbie brand following it’s blockbuster movie release, but it seems like folks have a few critiques when it comes to their latest move.
It’s the early 2000’s all over again, as Bratz makes a comeback with its first-ever celebrity collection, tapping one of the world’s biggest influencers and beauty moguls, Kylie Jenner. The new collection of Mini Bratz dolls reimagines six iconic looks pulled by Jenner, who recently hit headlines after she said she and the Kardashian-Jenner family needed to rethink the “beauty standards” they “set.” More specifically, Jenner said: “All of us just need to have a bigger conversation about the beauty standards that we’re setting,” adding, “I don’t want my daughter to do the things I did.”
Regardless, a new collection of dolls is set to imminently release — fit for collectors of all ages. It’s apt timing, given the current buzz around the competitive Barbie movie and the feminist themes it discusses and sets. Like Margot Robbie’s Barbie makeover, the Mini Bratz collection also gives Kylie Jenner a makeover inspired by the original dolls, while infusing elements of her own style and aesthetic.
With that being said, it seems the dolls are definitely taking over their muses aesthetic in more ways than one as some of the early feedback is very similar to critiques Kylie and her sisters have been receiving for years. For years now Kylie has faced backlash on social, as people have consistently claimed her skin appears darker than her natural hue on many occasions. While this is obviously due to tanning, it doesn’t really look good with the constant critique where many feel the Kar-Jenners are culture vulture so to speak.
As the first look at the dolls began to go viral on Twitter, many of the comments seemed to echo those previously mentioned of Kylie herself with them immediately questioning how “dark” the dolls are. “WHY IS SHE BROWN?!?! STOP PLAYING. LIKE BE DEAD ASS SERIOUS PLEASE” on user wrote, while another followed up “loooool now the skin color on these dolls are so unserious.”
Take a look for yourself and let us know if you think people are overreacting. Will you be purchasing your Kylie Bratz dolls?
Bratz unveils Kylie Jenner mini-dolls as the brand’s first-ever celebrity collaboration. pic.twitter.com/1X1S5r2CnI
— Pop Base (@PopBase) August 1, 2023
loooool now the skin color on these dolls are so unserious ☠️😩 https://t.co/MOSQYQrjCk
— 𝕮𝖔𝖚𝖗𝖙 𝕶𝖎𝖒💥 (@TheCourtKim) August 1, 2023
— KYLLIE BIRTH. (@laeswrld) August 2, 2023
kylie is not that dark stop fkn playing with me rn https://t.co/VU0leoimE7
— JOAN OF ART (@umcornell) August 1, 2023
WHY IS SHE BROWN?!?! STOP PLAYING. LIKE BE DEAD ASS SERIOUS PLEASE https://t.co/feuhyXnhVH
— Primadonna Pisces (@Tekiylaaa) August 1, 2023
Bratz fist collab being with a non black celebrity isn’t sitting right in my spirit … just don’t seem right lol https://t.co/Ko4ioiH2cv
— Auntie Bev ♎️ (@curlybeviie) August 2, 2023
— likkle miss pulpy (@yagirltoomuch) August 1, 2023
and just like that bratz lost the war against barbie….. who is this peanut butter skinned woman supposed to be https://t.co/KHkt2s1Ota
— 🌞LAA FANIMỌ́RA🌞 (@valentine2fine) August 1, 2023
— Ak1l@h (@ReelingThespian) August 1, 2023