Diesel is accused of being tone deaf for their latest campaign.
Italian retail clothing company, Diesel, has been firing back at numerous Twitter users who are simply shocked that the company has selected Nicki Minaj for their new #DieselHateCouture collection. The new campaign targets online bullying and has chosen acts like Gucci Mane, Bella Thorne and more to front clothing with the most hateful messages they have received on social media.
“[Nicki Minaj] as an anti-bullying beacon??? Bringing issues to light HOW?? By showing ppl what NOT to do? Lmao this a whole joke,” a user tweeted. The 40-year-old company responded saying: “We’re here to support anyone who’s getting hated on, and Nicki is one of them.”
A few months back Nicki instigated death threats on a woman named Wanna Thompson after the Toronto based writer wrote an article sharing her opinion on Nicki’s lyrical content. Nicki’s private DMs to Wanna were filled with all kinds of hateful words. “Eat a d*ck you hatin ass h*e,” Nicki sent to Wanna. More recently, Nicki’s Queen radio has been her place for putting people on blast with her weekly “Cocksucka of the Week” awards and the venting of her true opinion about Cardi B.
With all combined, and more, the Twitter reactions keep piling and Diesel keeps responding. Check it out below and let us know what you think.
We’re here to support anyone who’s getting hated on, and Nicki is one of them.
— Diesel (@DIESEL) September 19, 2018
@NICKIMINAJ as an anti-bullying beacon??? Bringing issues to light HOW?? By showing ppl what NOT to do? Lmao this a whole joke
— Jordyn (@Jlschultz7495) September 19, 2018
But nicki got a black woman fired from her job just cause she criticised her 🤔😕 isn’t this cyber bullying?
— ʎʇᴉlɐʇuǝɯ פ (@Xxxiilhy) September 19, 2018
But how the hell in @NICKIMINAJ a part of this when that’s what she does the most is bully ppl online smfh .. y’all got to do better
— Bugz Gutta (@bugzgutta) September 19, 2018
I think at this point @DIESEL are clout chasers. I think they know all the bullshit that Nicki Minaj has been doing and they wanted to capitalize on that. But by saying that this is a cyber bullying awareness campaign you literally picked the wrong person for it…
— Danielle Shree (@singingangel_p) September 19, 2018
You know how tone deaf you have to be as a brand to enlist Nicki Minaj to front a campaign to bring cyber-bullying to light? Who was behind this? Do they live under a rock? https://t.co/2AeMj8dsrO
— Wanna (@WannasWorld) September 19, 2018
Being “hated on” implies that all the criticism she has been receiving as of late is unwarranted and unfair. Which it is not. So try again, preferably with someone that actually advocates for anti-bullying efforts
— Jordyn (@Jlschultz7495) September 19, 2018
