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MOGUL MOVES: Playboy Announces Groundbreaking New Partnership with Cardi B As Its First-Ever Creative Director in Residence – “It’s a Dream Come True”

Bardi is definitely closing out 2021 with a bang and we truly love to see it.

Our girl Cardi B has been making all the right moves to cement her as one of hip-hop’s most profitable moguls. After explaining in an interview earlier this year that her goal is to cultivate a billion-dollar brand in line with heavyweights like JAY-Z and Rihanna, Bardi is putting in the work and making all the right moves behind the scenes to get there. The Bronx-native has already released her own dolls, launched her own Facebook Watch series Cardi Tries, and is set to star in her first feature-length film. She has also seen massive success with big brand collabs such as her sneaker/apparel deal with Reebok and the her Fashion Nova collaboration that sold out in minutes, along with her line of vodka-infused whipped cream Whip Shots, which literally sold out within minutes of being released just yesterday.

Now, she continues to show no signs of slowing down as Playboy has revealed that Cardi will take over as the brand’s first-ever creative director. In the role, she will focus on providing direction with co-branded fashion, sexual wellness products, digital editorial content, and more.

“For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms,” Cardi said in a press release, according to the NY Post. “I have so many ideas already – I can’t wait!”

The brand added: “In her new role as Playboy’s first-ever Creative Director In Residence, Cardi will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations and more. In addition, Cardi B will serve as the Founding Creative Director and a founding member of Playboy’s upcoming creator-led platform, CENTERFOLD.”

With CENTERFOLD, Playboy says they aim to “revolutionize” the creative world. This is so major and is honestly shaping up to be the perfect partnership on both sides. Cardi is already forming ideas and even took to her Twitter account following the announcement to see take fans suggestions of what women they’d like to see featured on the platform. Help us congratulate Bardi on this major move and check it all out below:

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