May the odds be ever in your favor.
Today marks the return of Ivy Park. Beyoncé’s clothing company hasn’t dropped a collection in years, as she took time to acquire full ownership and re-strategize the whole operation. She severed ties with Topshop and shifted to a partnership with Adidas. This news was announced last April, but Beyoncé detailed the future of her athleisure line in a December cover story for Elle. “I am excited for you to see the campaign for the first collection of this new partnership,” she said. “It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power.”
Everything Beyoncé does is a cause for great excitement, but Ivy Park returning from its hiatus with a bunch of killer designs had people feverishly clicking to add to cart. Unfortunately, many discovered that they did not act fast enough as they saw the Ivy Park products sold out on multiple websites. The line was initially scheduled to drop on Saturday (Jan. 18), but it went live on Adidas a few hours earlier.
While there are understandably tons of people who would be interested in a Beyoncé x adidas collection, many who ended up empty-handed are in their feelings and speculating why supply was unable to meet demand this time around. (Duh, it’s Bey) “That Ivy Park sold out cause she gave all the celebrities free shit,” one frustrated customer tweeted, referencing how stars like Cardi B, Ciara, and Reese Witherspoon received massive orange boxes containing the whole Ivy Park collection.
Read some of the hilarious reactions to the hectic drop below. Were you lucky to get your hands on a few items.
That Ivy Park sold out cause she gave all the celebrities free shit pic.twitter.com/drh3GliLI9
— in the cooler on the shelf (@_BeeGilly_) January 18, 2020
The entire Ivy Park collection sold out 😭😭😭
I just wanted a few pieces.
— Mari Copeny (@LittleMissFlint) January 18, 2020
When ya Ivy Park order goes through. pic.twitter.com/EpxNkrqA4Y
— holistic mami✨ (@LeArielleSimone) January 18, 2020
“I’m glad IVY PARK sold out anyway it really wasn’t that cute” pic.twitter.com/2qfd4a3Lv0
— You A Bitch 💯 (@ThaManWatson) January 18, 2020
The ivy park collection is sold out online so I ran to footlocker as soon as they opened and they didn’t have anything. pic.twitter.com/9vm9AW5xm1
— Auntie Niecy (@itsmatay) January 18, 2020
Women finding out how rigged the sneaker game is has been hilarious. Welcome to the world of googling "Ivy Park size 5" at 3am and hitting the Shopping tab and seeing $1350 price tags and crying yourself to sleep. This is a hell a lot of us men have been living in for years
— Beyonce has an uncle named Larry Beyince. Bruh…. (@DragonflyJonez) January 18, 2020
Me walking into Beyonce’s home pissed about the low quantities of ivy park merchandise pic.twitter.com/egKPUOA8Vy
— Auntie Niecy (@itsmatay) January 18, 2020
Y'all acting like these damn clothes won't ever be sold again. Your 20 followers on IG ain't in a rush to like your ivy park socks chyle. Calm down. pic.twitter.com/OTsrYG7Zux
— I Can't Win Chyle (@HotBoyMatt1) January 18, 2020
Me the last 24 hours thinking I could actually get something from Ivy Park pic.twitter.com/b8WUu8JpeQ
— Gabriela Estrada (@xo_gabbi) January 18, 2020
Beyonce made ivy park hard to cop in order to teach ppl that true happiness comes from inside, not from a physical object
— Desus Nice (@desusnice) January 18, 2020
