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LET’S TALK ABOUT: The Internet Seems to think Kylie Jenner Copied Rihanna’s ‘Fenty Beauty’ by Releasing an Inclusive Shade Range of Concealers

Those who know the beauty industry understand that though it is all about expressing yourself, the beauty world definitely seems to move in packs. Take how things went down with the Urban Decay Naked Heat palette. Once everyone fell in love with its mix of bronzy-red colors, tons of other brands came out with their own spins. Or even the ever popular Anastasia Beverly Hills Glow Kits, they had the entire beauty industry squirming to release it’s own highlighter palette. Now it seems the internet is wondering if something similar happened with Kylie Cosmetics’ new set of concealers. News broke a few days ago that the brand is dropping 30 shades of concealer, and almost immediately Fenty Beauty comparisons began via social media.

People seem to think that when Fenty Beauty broke ground and released its foundation in 40 colors, it proved once and for all that there’s money to be made from catering to everyone’s shades. Fenty’s foundation shades ranged from light enough for an albino woman to the deepest possible shades, and the dark colors sold out ASAP—driving home the message that women of color are ready to buy. As one of the first brands to include women of all colors in its starting shade range, there’s no denying that Fenty set a new precedent for beauty brands.

However, quite a few other brands were making wide shade shade ranges for both foundation and concealer in life pre-Fenty. But the timing is what seems to turning some people off, according to social media. Those who aren’t really familiar with the beauty industry, namely. No one knows when Jenner started developing her concealers, and it’s also only fair to mention that her previous products had no shade limitations because they were simply eyeshadows and lipsticks, but some are reading it like she saw the money that Fenty made from its inclusivity, and broadened the concealer’s shade range in response. Jenner made $18 million in one day on her last holiday collection, so no one can say she’s not a savvy businesswoman.

However you feel about the concealers’ backstory, they do look good. I would think we all can agree that it’s a welcome change that Kylie’s concealers are so inclusive from the get-go. I will say that up until now, that hasn’t been the norm—foundation and concealer products from mainstream brands would typically launch in around 10 colors, most falling into fair-to-medium shades. Products for women with darker skin tones would roll out then roll out later. But again, it existed. So let’s lay off Kylie and just welcome the new climate in the beauty community. What do you guys think? Is it a coincidence or is Kylie “ripping of Rihanna” because she to wants to have an inclusive line as social media suggests? Check out some of those reactions below:

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