Even down to the lookbook shots, the new Popeyes employee uniforms might be a little too much in formation.
Few may know this fun music fact, but Beyoncé at one point was a huge fans of Popeyes Chicken — like, lifetime-membership-card-for-free-chicken-FOREVER huge. Of course this was back in her Destiny’s Child days, way before she went vegan a few years back. Well, Popeyes must’ve been feeling some type of way about Bey’s betrayal and decided to take revenge by completely ripping off her new adidas x IVY PARK collection for their new employee uniforms.
Love that look? It’s our uniform. Has been for a while. And now you can buy it. https://t.co/0ufWo7yLTz #LoveThatLookFromPopeyes pic.twitter.com/eXHA3Rjswi
— Popeyes Chicken (@PopeyesChicken) January 29, 2020
Taking the term “biting” to a whole different level, Popeyes copied everything from the sportswear aesthetic even down to the lookbook imagery. We would say they stole the colorway, but surprisingly enough it may be the other way around as the maroon and orange hues have been synonymous with the fast food eatery way before Beyoncé even thought about getting into athletisure. Of course, the BeyHive had a field day with Popeye’s new apparel announcement, taking to social media to completely sting them with all sorts of jabs and jokes.
See some of the most hilarious responses to Popeyes’ Beyoncé-inspired unis below, and let us know who you think is the supreme chick in this high-frying fashion feud:
Yall popeyes really recreated the ivy park x addias shoot 💀💀💀 pic.twitter.com/OqPKlomadz
— Ray|LetItBey| (@glorihrious) January 29, 2020
Screaming 💀💀 pic.twitter.com/Q66Ae5mTCn
— Ray|LetItBey| (@glorihrious) January 29, 2020
Somebody asked for prices in the DMs 😂 They sold out on some stuff 😱#beyonce #popeyes #ivypark #popeyespark #TheyKnowInfo pic.twitter.com/bJc4k7sEJX
— TheyKnowInfo (@TheyKnowInfo) January 29, 2020
#PopeyesPark! Popeyes creates uniform inspired by Ivy Park#ivypark #Beyoncé #TheyKnowInfo pic.twitter.com/If7wPWMcuZ
— TheyKnowInfo (@TheyKnowInfo) January 29, 2020
Who did this?!#Beyonce Ivy Park for #Adidas vs. #Popeyes new uniform merch?
Was this an in-house @popeyes decision or agency launched campaign? Please comment if you know the #Ad / agency. Looks, photo styling & art direction are very similar. Good idea or bad idea? @adage #Q https://t.co/XgNnKT3Fuk pic.twitter.com/lIm305GXb4
— YTE (@AreYouEsther) January 29, 2020