The world’s youngest billionaire Kylie Jenner has reportedly sent a cease and desist letter to an small business in Australia over a T-shirt.
Recent Kylie Jenner headlines may have been revolving around her romantic relationships as of late, but as always with Kris Jenner’s children, it’s always going to come back to those dollar-dollar bills, y’all. Jenner has allegedly sent a “cease and desist” letter to a company in Australia. The reasoning behind the legal action? An internet meme off of which Jenner has been profiting.
The story behind this legal battle starts in October 2019. Jenner showed off her makeup company offices on YouTube, finishing the tour by entering the room where her 1-year-old daughter Stormi was sleeping. Flipping on the light, she sang, “rise and shine,” to wake up her child. Her off singing turned into a meme, seemingly overnight. Jenner appeared self-aware about the on-camera humiliating moment. She retweeted “rise and shine” memes, and posted an Instagram video of Stormi bopping along to a remixed “rise and shine.”
Within weeks, Jenner found a way to make cold, hard cash off of the meme. The cosmetics mogul posted sweatshirts, decorated with the phrase “rise and shine” and other symbols, to her Instagram and Twitter, and sold them for $65 each. Jenner even tried to trademark the catchphrase, “rise and shine.” So far, she has been unsuccessful. However, one company from down under claims she’s still trying to take legal action against them.
The Kardashians strike again. 💰 pic.twitter.com/a1cg6Ivnf9
— East Coast Renaissance (@EastRenaissance) November 8, 2019
The Daily Mail reported on an Australian small business owner who has been selling T-shirts with the phrase ‘Rise and Shine’ since last year. The woman, who chose to keep her name anonymous, told her local paper that Jenner’s lawyers sent her a document, requesting the business, Cased Clothing, “cease and desist” from selling the shirts.She was “shocked” to receive the letter, she told the Gold Coast Bulletin. The woman was even somewhat of a fan of Jenner’s–but not anymore.
“I used to really like her, now I’m like are you kidding me,” the woman said. “The design wasn’t about her, it was just a shirt with a different holiday feel.” Cased Clothing’s design put their design on sale about a year ago–meaning it couldn’t have been inspired by Jenner’s recent meme fame.
The business owner confirmed they will indeed cease sales of the shirt.
“We still have a few left but don’t plan on selling them now, she said. Luckily, there aren’t too many remaining in stock. “I would be really pissed if we had $4000 worth of T-shirts here but we only have about eight or so.” What do you guys think of this?
