Lyst’s ‘Year in Fashion’ report is a list compiled by the global search engine which ranks the celebrity responsible for the most searches for specific products and designers this year, causing items to sell out in seconds around the world. This years winner? Rihanna, in case you hadn’t guessed it already.
If there’s one celebrity who can pretty much pull off any look seamlessly, while at the same time serving as fashion inspiration for many, it’s definitely Rihanna! So it shouldn’t come as a surprise that the singer turned mogul was at the top of the list.
According to the report, Rihanna helped spike searches for various designers like Puma, Off-White, Gucci and Molly Goddard, the designer behind those princess-inspired tulle dresses we’ve seen Rihanna wear both on and off the red carpet.
Next on the list was Selena Gomez, who has had quite the year in the spotlight. Her 120 million Instagram followers have helped to contribute to searches for Coach (of which she is the face and designed a handbag for this year), Louis Vuitton, Sandy Liang and Rouje.
The ‘Bella Hadid effect’ was third on the list in terms of fashion influence, sparking searches for denim trends and labels such as Re/Done, Ksenia Schnaider and Grlfriend. What do you guys think? Do you see why Rihanna topped the list?
