The Popeyes vs. Chick Fil A debate ultimately worked in the former’s favor.
From the looks of things, the only aren’t thinking about trying the Popeyes Chicken Sandwich at this point are vegans and pagans. Over the past week, people have been going wild on social media about the sandwich, prompting the Chick Fil A vs. Popeyes debate. Unfortunately, this also resulted in Popeyes running out of chicken sandwiches because they didn’t anticipate this kind of demand. On the bright side, all of the conversation surrounding the sandwich on social media has gotten the company millions in free advertisement.
$23.25 million: Equivalent ad value in media mentions for “Popeye’s Chicken Sandwich” in first 11 days from Digital, Newsprint, Radio, TV and Social, according to @apexmarketing. pic.twitter.com/cXhfrtDnqY
— Darren Rovell (@darrenrovell) August 22, 2019
The BIGGEST contributor to @PopeyesChicken success with the sandwich goes to #BlackTwitter ! If you want to know if your product of any type will work nobody is a better measuring stick Than black Americans. If we like it other races & cultures will. We set the bar. Look around!
— Magoo aka Keyser Soze (@ImTheRealMAGOO) August 22, 2019
According to Apex Marketing, Popeyes Chicken Sandwich garnered about $23.25M in free social media advertising from digital, print, social, TV, and radio is about 11 days. It’s an impressive feat but not one that Popeyes marketing team can necessarily take the credit for if you think about it. Although they slightly initiated it with the shade they threw at Chick-Fil-A, they clearly didn’t expect it to get this big. After all, they didn’t seem to have the supply for the demand.
“Many of our restaurants have seen a high demand for the sandwich, with guests excited to give it a try,” a rep for Popeyes said. “A few restaurants have temporarily sold out of the sandwich, and we are working to make sure they receive more as soon as possible.”
It got to the point where people we re-selling the sandwich at 7x the original value. Wild times, bruh.
