The Seattle Seahawks quarterback and his Grammy-winning wife will focus on inspirational and aspirational stories across a variety of genres through Why Not You Productions.
Just days after signing one of the biggest deals in NFL history, Russell Wilson and Ciara have taken a big step towards other goals. The couple has announced the formation of Why Not You Productions, a company that will focus on creating film, television and digital content projects — both scripted and unscripted — that will include, but not be limited to, “inspiring and aspiring narratives and human interest stories,” per the official announcement.
“While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives,” said Wilson and Ciara in a joint statement. “We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”
In doing so, Wilson and Ciara will expand upon the work they’ve been doing through their joint foundation, the youth empowerment-focused Why Not You Foundation. They will continue to operate that organization along with their respective side businesses. Ciara runs her own entertainment company and record label, Beauty Marks Entertainment (BME), while Wilson heads West2East Empire (W2E), a brand management, creative content and production company.
Even with their respective busy schedules, the Wilson’s have made it clear that their passion for this production company is a primary focus. “For us, we want to be able to create, create, create,” Wilson said. “For West2East, we always say, ‘A+ only.’ That’s our motto.” A true LEVEL UP.
