Nicki Minaj, the savvy business woman.
Nicki Minaj is pulling out all the stops to unseat Travis Scott’s Astroworld for #1 on the sales chart. The way I’ve framed it, you’d think there was bad blood between the two ambitious sides, but no Nicki is simply hankering for flawless scorecards; she wants the numbers. Hip hop’s legacy program has become a metric for displacement, leading Nicki to include a non-sequitur track (“FEFE”) at the foot of her Queen uploads on all streaming platforms. The NY rapper will likely pull the track from the liner notes once the experiment is complete, regardless of the outcome: 1st or 2nd.
The latest marketing ploy that could give her an edge in competition revolves around a package deal for digital version of the album, a poster of the cover art, and 3-month trial of Tidal. The bundle is only available to online shoppers in the U.S. for a period of 48 hours. Knock yourself dead barbies.
Say what you want, you can’t say this wasn’t a smart move by Minaj and her team. With what’s reported to be a tight race between ‘Queen’ and Travis Scott’s ‘Astroworld’ next week, this might end up being the deciding factor.
