SAY WHAT NOW?: Beauty Brand Apologizes To Jordyn Woods After Being Accused of “Racism” for Post About Her Hair
13.03.19

The hair extension company received backlash over an Instagram post.

Returning to social media with a positive attitude and a new haircut, Jordyn Woods was glowing on her recent Instagram photo, her first since taking a step back during her public drama with Kardashians and Jenners. “If you’re reading this…it means God has given you another day to wake up and be grateful & better than you were yesterday,” Jordan captioned the smiling selfie. And while many were happy that the 21-year-old has been able to rise about the fray, beauty brand Bellami Hair is apologizing to the young socialite for statements made about her hair.

The company shared a photo on their Instagram, a meme that included Jordan’s recent selfie, that reads, “When Kylie Jenner stops paying for your lifestyle, including your hair extensions.” The company captioned the meme by writing, “Bad hair is just one betrayal away. These memes have us lolling.” Followers of Bellami commented in agreement, laughing at Jordyn’s shorter hairstyle sans extensions, but there were many who believed that the company was out of line for calling a black woman’s hair “bad.”

“Every single person in Bellami Hair’s comments excusing that insensitive Jordyn Woods post is white,” one Twitter user wrote. “It is absolutely baffling to me that white people still think it’s their place to tell minorities what we should and shouldn’t be offended by.” Responding to the backlash, Bellami deleted their caption to the meme they posted and rewrote it as an apology.

“We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly,” Bellami wrote. “We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of ‘bad hair’ was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products.”

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We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly. We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of “bad hair” was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all. Much Love

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“Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all.”



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